Wednesday, June 29, 2011

Benchmark Data Overview: Consumer Technographics North America

Steve Yonish
This Data Overview is a graphical analysis of Forrester's Consumer Technographics 2001 North America Benchmark Study. This study draws on data from more than 100,000 North American households.
by Steve Yonish with James McQuivey, Ph.D., Kalina Ranguelova, Lee Shrier, Resa Broadbent