Wednesday, June 29, 2011

Icons o The American Marketplace

Icons of the American Marketplace: Consumer Brand Excellence

Hardcover, American Benchmark Press
504 pages

ISBN: 0307383458
ISBN-13: 9780307383457

From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons. See the official Web site for this book at Hide