Interesting and recent benchmark on e-mail marketing statistics with inputs from a survey conducted by Epsilon, a leading company in Direct Marketing Services in the US:
"North American email marketers saw an increase in both open and click rates in Q4 2009 compared to the same period in 2008, according to Epsilon’s recently released Q4 2009 North America Email Trends and Benchmarks Report.
In general, open rates remain strong at 22%, increasing 5.3% from Q4 2008. The average click rate was 5.9%, up slightly from 5.8% the previous year. Not surprisingly, during the high-volume holiday season, the average email volume per client increased 25.8% from Q3 2009 and was up 9.8% from Q4 2008."
The keys to achieving such results are - and I keep on insisting on this:
1) targetting & segmenting so as to send the right message to the right audience at the right time.
2) quality & repetition of the communication to establish a dialog with prospects and customers.
Register here to download the PDF: there are insights by industry and vertical. And it's worth comparing these metrics with yours!